Case Studies | The Dispensing Connection

Founded by Market Connections in 2001, the Heinz Dispensing Connection supported Heinz, the nation's favorite ketchup manufacturer, in all aspects related to the equipment used to dispense their condiments and sauces with foodservice establishments.

Mission: "To provide a one-stop shop, value-added service agency dedicated to addressing the dispensing needs of Heinz customers, and to stay on the leading edge of changing dispensing needs to assure we will continue to bring innovation to our customers." 

HDC served and supported the following groups:
  • Heinz corporate marketing managers
  • Heinz national accounts managers and field sales representatives
  • National foodservice distributors i.e. Sysco, US Foodservice, Reinhart, MBM, etc.
  • Large national chains i.e. Arbys, Wendy's, Burger King, McDonalds etc.
  • Institutional and contract foodservice providers
  • Entire spectrum of independent foodservice operators, both large and small

Customized, Personalized, Specialized Program Services that were provided for Heinz:

Call center operated 8:00-5:00 daily M-F

  • 1.800.574.3469
  • Call categories: orders, service, information

Customer Care Management

  • National Account and Special Pricing Programs

Accounting Resources

  • Bookkeeping
  • Forms Management
  • Collections
  • Vendor Payment and Record Keeping
  • Credit Card Processing
  • Account Information Update

Warehousing

  • Stocking
  • Inventory and Reorder Management

Shipping

  • Same day shipments
  • Tracking, Confirmation and Acknowledgments
  • UPS and Freight Carriers
  • International Shipping

Quality Assurance

  • Warranty
  • Complaint Resolution
  • Coordination with Vendors

Technical Service Center

  • Testing and Evaluation
  • On-site Support
  • Field Use Surveys
  • Customized Kit Assembly
  • Input to Product Development
  • Equipment Change-Outs (enabling replacement of competitive product)
  • Sensory Evaluations

Sales Support

  • Customer Follow-up
  • Problem Resolution
  • Expert Knowledge
  • Presentations at Key Accounts

Marketing Support

  • Focus Panels
  • Survey
  • Strategic Planning
  • Product Platform Planning
  • Innovation Planning and Management
  • Facilitation of Executive Planning Meetings
  • Brainstorming/Ideation
  • Training materials, brochures, catalogs, instruction sheets

Information Services

  • Fully Integrated and Centralized Database
  • Data Reporting
  • Web Integration
  • Vendor Integration
  • Integration to Remote Warehouse Facilities
 
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"To do a common thing uncommonly well brings success." - Henry John Heinz

Quotes from HDC Customers:
• "Now you guys have the market cornered."
• "The Connection made ordering easier than I thought."
• "I really like the 800 number."
• "The Connection is a God-send!"
• "With this kind of service, Heinz should have no trouble staying in their leadership position."

Quotes from Heinz Sales:
• "In my past 18 years at Heinz, the number one tool we have had to drive sales has been the Heinz Dispensing Connection."
• "I want to make sure the Dispensing Connection stays around for a long time because it really adds value and positions Heinz as a service oriented company."
• "In these times of trouble, trials and tribulation, the Dispensing Connection has come through for me yet again. I can't tell you how helpful Rose and Dave have been for me. I talk to them at least once a week (if not more) and they always have an answer and a solution to whatever problem has arisen."

 
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